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How is tele-survey better than traditional online lead generation?

2010-06-02T07:27:00.005+01:00

Tele-survey has, in the recent years, acquired for itself a poor reputation as being intrusive and annoying, with agents contacting customers at any time of the day. On the other hand, online lead generation is often considered more hip and at the same time less bothersome!

However, the question still remains, which one of the two yields better returns as a business strategy? And here, despite the attributes of online lead gen, tele-survey scores higher. This is largely because of the personal touch that tele-survey has, as opposed to online lead gen. With a person calling customers, there is the possibility of recording specific feedbacks; while online lead gen is only a marker of customer interest in the form of numbers without any details.

Also, with online lead gen the agency lies completely with the customer; whereas tele-survey gives the company seeking information some agency as the agent has a chance to negotiate and voice his/her reasons as well. Tele-survey being a form of two-way communication has better scope than online lead generation where the data flows only from the customers’ side.

Moreover, studies certify that tele-survey generates more accurate data, because with online lead generation customers often tend to feed fake addresses or contact details. With tele-survey you can be sure that you’re speaking to an actual person and not a fictitious number!

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2009-08-19T13:48:00.001+01:00

Five Big Myths of Lead Generation

2009-08-12T09:05:00.002+01:00

Every company looks for an annual increase in their revenue. To achieve their goals, they need fresh sales prospects. There are many options available in the market today to generate good quality sales prospects, however few of them really works.

Today, we’ll discuss on Five Big myths of Lead Generation.

Lead Generation does not require a brand name.

A Myth, Brand Name is the building block of any business. The Company Name, its identity plays a very important role to get more sales prospects. To build a brand, you need to be repetitive. People need to see it many times and in many ways. Once it’s done, people will not even see your message and remember it. If you will get the new product in the market, it will be sold out on your brand name.

Lead Generation provides instant result.

A Myth, People try one option to generate leads, don’t get instant results, switch to another one and the process goes on and on. One needs to understand that a plant needs some time to be a tree. Lead Generation is a process and it takes its own time. Some of the options might give you a sudden boost in the start but it will be short term. You need to choose something more consistent which will grow with time. So you should choose an option, stick with it and it will give you results.

It’s not important to define the Audience.

A Myth, It is very important to define the audience for your leads generation campaign. You cannot just market your product to everybody. You need to point out the target audience of your product. It will make your promotion more effective and you will get higher conversion.

If you have big list of target audience, try to separate them into groups and start the campaign with two or three groups, check the results and move to others.

Leads always remain fresh.

A Myth, if you do not work on the lead, somebody else will. It’s true. If a user is interested in your service and you do not work on that, the user will obviously look for another service provider, probably your competitor and thus you made a lead for them. Working on the leads is very important and you need to do it quick.

Lead generation does not require any resource.

A Myth, Lead Generation requires dedication. Lead Generation is a process that falls between your marketing techniques and sales. It requires your time to understand the ongoing market trends so that you can change accordingly. Although, Lead Generation is an important part of the company, still companies spend too less on it. You just need to provide some more resources to the campaign and it will provide you unexpected results.

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Lead Generation Network FiveLead

2009-06-28T20:28:00.009+01:00

Does your website have a registration page? Do you have an email list? Do you do PPC marketing? If your answer is yes, then what are you waiting for?

FiveLead is the fastest growing lead generation network. We pay the best in the market.

It is actually pretty simple, join us as a publisher, choose your Campaigns, generate some traffic and earn handsome Commissions in Real-Time. We test all the campaigns and monitor them closely to make sure the best conversion rate for our publishers.

Some of the benefits that you get are:

Access to large number of UK and International Merchants.
Accurate real time leads tracking.
Monthly Commissions. Minimum amount of £25.
Availability of full page and small creative. We will host all the creative saving you valuable bandwidth.

You can visit http://fivelead.net/pub_registration.html to register.

For other FAQ's, you can visit http://fivelead.net/publisher_faq.html

You can contact us by visiting http://fivelead.net/contactus.html